Fat Cat Beer Branding
Fat Cat Beer Branding is a fictional beer brand that explores playful illustration and bold packaging design. The project features a series of colorful beer cans, each built around a humorous stylised cat character representing different flavors, including Original, Lite, and Sour. Bright colors and repeating cat patterns of each can create a cohesive visual identity. The design emphasizes how illustration can drive branding, using character-based graphics and bold typography to create a memorable brand experience.