Clown Party
This project explores branding through a playful children’s pajama set featuring a cute clown character and his rat sidekick. I started by illustrating different clown character ideas until I found one I felt fit. I decided to use a mostly bright pink color palette to create a fun, recognizable visual identity. The main graphic at the top highlights the clown while the sleeves and pants use the repeating pattern of party hats, balls, and the clown’s rat sidekick. Together, these elements create a consistent brand language that could extend across children’s apparel, packaging, and other products, emphasizing joy and imagination.